Nairobi Spends Hours in Transit.
Almost No Brand Owns That Time.
AdShift TV places advertising inside matatu entertainment screens — where commuters sit, wait, and watch every day.
Outdoor Advertising Was Built for People in Motion.
Most out-of-home media is designed for moments that pass quickly.
Billboards are seen while driving. Digital screens rotate messages every few seconds. Street furniture catches pedestrians briefly. Bus exteriors are noticed — but not explained.
These formats dominate visibility, but not dwell time.
Static Billboards
Seconds of exposure per pass
Digital Billboards
Shared attention, rotating messages
Exterior Bus Branding
High visibility, static message
Street Furniture
Pedestrian-only, short exposure
All optimized for people moving past.
None optimized for people seated and waiting.
Meanwhile, Inside Matatus…
Every day, millions of Nairobi residents commute by matatu.
Trips run from early morning to late evening. Journeys stretch longer during peak traffic. Passengers board and alight, but the screen stays on.
Entertainment plays for most of the day. People glance, watch, look away, return.
Not constant attention — but repeated presence.
This is not a single viewing moment.
It's the same screen, seen repeatedly, across routines.
Morning
6am - 10am
Midday
10am - 4pm
Evening
4pm - 10pm
AdShift TV Turns Commute Time Into Brand Time.
We place brand messages onto entertainment screens that passengers are already watching — without disrupting the experience.
Predictable Ad Placement
Ads appear at scheduled moments, every day, across routes passengers already travel.
Natural Repetition
Messages repeat naturally during long journeys and across commuter routines.
Verified Playback
Every campaign is monitored centrally, with proof-of-play reporting.
What We Bring
Advertising Works Through Familiarity.
Not Interruption.
Commuters don't give full attention to any one thing.
They glance outside. They check their phones. They look back at the screen.
What matters isn't constant focus — it's repeated exposure.
Seeing the same message again and again, across days and routes, is how brands are remembered.
Most matatu commuters use the same routes daily.
AdShift TV aligns with that habit.
The Commute Reaches Every Corner of Nairobi.
From CBD to estates, industrial areas to residential neighborhoods — matatus connect it all.
How Attention Works in Transit
Attention moves between window, phone, and screen
How AdShift TV Works
Entertainment Comes First
Passengers continue watching shows, music, and local content—ads fit naturally in between.
Ads Are Delivered Seamlessly
Targeted content is inserted in a non-disruptive way, preserving attention and trust.
Delivery Is Verified
Every campaign is monitored centrally, with proof-of-play screenshots and device health reporting.
Start Local. Scale Citywide.
Advertisers can start with just a few vehicles on specific routes. Or scale across hundreds of matatus to reach Nairobi citywide. The system works the same — only the reach changes.
Target specific routes, neighborhoods, or regions. Perfect for local businesses and geo-targeted campaigns.
Built for Brands That Live in the City.
Restaurants
Reach customers before they decide where to eat
Retail
Stay visible through daily routines
Banks & Fintech
Build trust through repetition
Telcos
Reach commuters when mobile attention drops
Real Estate
Target only the routes that matter
Education
Be seen daily, not occasionally
Your Screen Already Has Value.
We Simply Unlock It.
Entertainment screens improve passenger experience. AdShift TV adds income — quietly and reliably.
No new staff. No operational changes. No interference with entertainment.
Just revenue from screens that are already installed.
per vehicle per month*
*Earnings vary based on active campaigns and vehicle uptime.
We're Building the Next Generation of Outdoor Media —
Inside the Daily Commute.
Today, AdShift TV powers advertising inside matatus in Nairobi.
Tomorrow, the same system expands to:
Buses
Transit Hubs
Growing Cities Across East Africa
Wherever people move — and wait — there is media potential.